- [email protected]
- 0112 871 491
- 585, Jayanthi Road, Athurugiriya, Sri Lanka
Sethum Products is more than just a business — it’s the vision of a woman who dared to dream differently. Rushini Jeewanthi, the founder and heart behind Sethum Products, is a proud Sri Lankan female entrepreneur who turned her personal journey into a powerful mission to inspire change, uplift others, and reconnect people with the healing power of nature.
Growing up in a close-knit village surrounded by greenery, Rushini was deeply influenced by the values of simplicity, sustainability, and self-reliance. Her earliest memories include helping her mother and grandmother in the garden, learning about native plants, seeds, and the traditional wisdom passed down through generations. Over time, she became fascinated by the idea that something so small — a seed — could hold so much life, potential, and purpose
Despite facing many challenges common to women entrepreneurs — including limited resources, social expectations, and the struggle to balance family and work — Rushini remained committed to building something meaningful. What started as a homegrown passion project, experimenting with seeds in her own kitchen, slowly blossomed into Sethum Products: a brand built on resilience, authenticity, and community.
Her journey was never about fast success or mass production. It was about impact — providing healthier alternatives for Sri Lankan families, creating opportunities for rural women, and supporting local farmers who shared her respect for the land.
Today, Sethum Products stands as a testament to Rushini’s unwavering belief: that women, when empowered and determined, can grow more than businesses — they can grow movements.
Rushini continues to lead Sethum with hands-on involvement, staying true to her roots while constantly innovating. Her story inspires not only her customers but also a growing network of women in agriculture and entrepreneurship who are writing their own chapters of courage, strength, and sustainability.
Bringing you wholesome goodness – one seed at a time
